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El Geomarketing y la distribución comercial

Author

Listed:
  • Coro Chasco-Yrigoyen

    (Instituto L. R. Klein, Universidad Autónoma de Madrid)

Abstract

Geomarketing is a powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results. Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics.This is geomarketing, a new big Tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?” .In this article we briefly show some practical geomarketing strategies applied to real cases often found in different retailing contexts.

Suggested Citation

  • Coro Chasco-Yrigoyen, 2004. "El Geomarketing y la distribución comercial," Urban/Regional 0403003, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpur:0403003
    Note: Type of Document - pdf; pages: 13
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    File URL: https://econwpa.ub.uni-muenchen.de/econ-wp/urb/papers/0403/0403003.pdf
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    More about this item

    Keywords

    Geomarketing; geography; GIS; location; spatial analysis;
    All these keywords.

    JEL classification:

    • R - Urban, Rural, Regional, Real Estate, and Transportation Economics

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