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El Geomarketing y la distribución comercial

Listed author(s):
  • Coro Chasco-Yrigoyen

    (Instituto L. R. Klein, Universidad Autónoma de Madrid)

Geomarketing is a powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results. Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics.This is geomarketing, a new big Tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?” .In this article we briefly show some practical geomarketing strategies applied to real cases often found in different retailing contexts.

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Paper provided by EconWPA in its series Urban/Regional with number 0403003.

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Length: 13 pages
Date of creation: 09 Mar 2004
Handle: RePEc:wpa:wuwpur:0403003
Note: Type of Document - pdf; pages: 13
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