Single-desk marketing: assessing the economic arguments
Single-Desk Marketing: Assessing the Economic Arguments identifies the potential benefits and costs and the strengths and weakness of various arguments in favour of current single-desk arrangements. It does not attempt to quantify the costs and benefits of arrangements in any particular industry.
|Date of creation:||14 Aug 2002|
|Note:||Type of Document - Word 97; prepared on IPM PC; to print on HP; pages: 96; figures: included|
|Contact details of provider:|| Web page: http://econwpa.repec.org|
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