IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Parcerias Estratégicas da Banca Portuguesa em Portais Digitais

Listed author(s):
  • João Leitão

    (Universidade da Beira Interior)

  • Carlos Osório

    (Universidade da Beira Interior)

  • Daniela Gomes

    (Universidade da Beira Interior)

RESUMO: Neste artigo é efectuada uma caracterização das transformações operadas no Sector da Banca em Portugal, mediante a aplicação de diferentes modelos de negócio, que contam com a incorporação de tecnologias de informação e comunicação. A Internet, enquanto canal de distribuição privilegiado, tem servido também de instrumento para a convergência de parceiros de negócio, produtos e serviços, assistindo-se à realização de parcerias estratégicas desenvolvidas pelas principais entidades bancárias portuguesas com empresas de outros sectores, tendo por base a operacionalização de Portais Digitais, nas áreas do Business-to-Business e do Business-to-Consumer. PALAVRAS-CHAVE: Portais, Redes, Estratégia, Banca. ABSTRACT: This article presents an analysis of the changes operated in the Portuguese Banking, where an application of different business models is observed, which conjoin the incorporation of Information and Communication Technologies. Internet as privileged distribution channel, has become an instrument for the convergence of business partners, products and services, which lead to the development of strategic partnerships between the most representative Portuguese Banks and other industry’s enterprises, based on the creation of Digital Portals, covering the Business-to-Business and Business-to-Consumer areas. KEYWORDS: Portals, Networks, Strategy, Banking.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by EconWPA in its series Industrial Organization with number 0206003.

in new window

Length: 13 pages
Date of creation: 27 Jun 2002
Handle: RePEc:wpa:wuwpio:0206003
Note: Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 13 ; figures: included/request from author/draw your own
Contact details of provider: Web page:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:wpa:wuwpio:0206003. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.