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Parcerias Estratégicas da Banca Portuguesa em Portais Digitais


  • João Leitão

    (Universidade da Beira Interior)

  • Carlos Osório

    (Universidade da Beira Interior)

  • Daniela Gomes

    (Universidade da Beira Interior)


RESUMO: Neste artigo é efectuada uma caracterização das transformações operadas no Sector da Banca em Portugal, mediante a aplicação de diferentes modelos de negócio, que contam com a incorporação de tecnologias de informação e comunicação. A Internet, enquanto canal de distribuição privilegiado, tem servido também de instrumento para a convergência de parceiros de negócio, produtos e serviços, assistindo-se à realização de parcerias estratégicas desenvolvidas pelas principais entidades bancárias portuguesas com empresas de outros sectores, tendo por base a operacionalização de Portais Digitais, nas áreas do Business-to-Business e do Business-to-Consumer. PALAVRAS-CHAVE: Portais, Redes, Estratégia, Banca. ABSTRACT: This article presents an analysis of the changes operated in the Portuguese Banking, where an application of different business models is observed, which conjoin the incorporation of Information and Communication Technologies. Internet as privileged distribution channel, has become an instrument for the convergence of business partners, products and services, which lead to the development of strategic partnerships between the most representative Portuguese Banks and other industry’s enterprises, based on the creation of Digital Portals, covering the Business-to-Business and Business-to-Consumer areas. KEYWORDS: Portals, Networks, Strategy, Banking.

Suggested Citation

  • João Leitão & Carlos Osório & Daniela Gomes, 2002. "Parcerias Estratégicas da Banca Portuguesa em Portais Digitais," Industrial Organization 0206003, University Library of Munich, Germany.
  • Handle: RePEc:wpa:wuwpio:0206003
    Note: Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 13 ; figures: included/request from author/draw your own

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    Portals; Networks; Strategy; Banking.;

    JEL classification:

    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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