Parcerias Estratégicas da Banca Portuguesa em Portais Digitais
RESUMO: Neste artigo é efectuada uma caracterização das transformações operadas no Sector da Banca em Portugal, mediante a aplicação de diferentes modelos de negócio, que contam com a incorporação de tecnologias de informação e comunicação. A Internet, enquanto canal de distribuição privilegiado, tem servido também de instrumento para a convergência de parceiros de negócio, produtos e serviços, assistindo-se à realização de parcerias estratégicas desenvolvidas pelas principais entidades bancárias portuguesas com empresas de outros sectores, tendo por base a operacionalização de Portais Digitais, nas áreas do Business-to-Business e do Business-to-Consumer. PALAVRAS-CHAVE: Portais, Redes, Estratégia, Banca. ABSTRACT: This article presents an analysis of the changes operated in the Portuguese Banking, where an application of different business models is observed, which conjoin the incorporation of Information and Communication Technologies. Internet as privileged distribution channel, has become an instrument for the convergence of business partners, products and services, which lead to the development of strategic partnerships between the most representative Portuguese Banks and other industry’s enterprises, based on the creation of Digital Portals, covering the Business-to-Business and Business-to-Consumer areas. KEYWORDS: Portals, Networks, Strategy, Banking.
|Date of creation:||27 Jun 2002|
|Note:||Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 13 ; figures: included/request from author/draw your own|
|Contact details of provider:|| Web page: http://econwpa.repec.org|
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