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Parcerias Estratégicas da Banca Portuguesa em Portais Digitais

Author

Listed:
  • João Leitão

    (Departamento de Gestão e Economia, Universidade da Beira Interior)

  • Carlos Osório

    (Departamento de Gestão e Economia, Universidade da Beira Interior)

  • Daniela Gomes

    (Departamento de Gestão e Economia, Universidade da Beira Interior)

Abstract

Neste artigo é efectuada uma caracterização das transformações operadas no Sector da Banca em Portugal, mediante a aplicação de diferentes modelos de negócio, que contam com a incorporação de tecnologias de informação e comunicação. A Internet, enquanto canal de distribuição privilegiado, tem servido também de instrumento para a convergência de parceiros de negócio, produtos e serviços, assistindo-se à realização de parcerias estratégicas desenvolvidas pelas principais entidades bancárias portuguesas com empresas de outros sectores, tendo por base a operacionalização de Portais Digitais, nas áreas do Business-to-Business e do Business-to-Consumer.

Suggested Citation

  • João Leitão & Carlos Osório & Daniela Gomes, 2002. "Parcerias Estratégicas da Banca Portuguesa em Portais Digitais," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) 03/2002, Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal).
    • Handle: RePEc:csh:wpecon:03/2002
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    Keywords

    Portais; Redes; Estratégia; Banca;
    All these keywords.

    JEL classification:

    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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