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Role Conflict: Society’s Dilemma with Excellence in Marketing


  • Robert Nason

    (The Wharton School)

  • JS Armstrong

    (The Wharton School)


In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.

Suggested Citation

  • Robert Nason & JS Armstrong, 2005. "Role Conflict: Society’s Dilemma with Excellence in Marketing," General Economics and Teaching 0502046, EconWPA.
  • Handle: RePEc:wpa:wuwpgt:0502046
    Note: Type of Document - pdf; pages: 7

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    References listed on IDEAS

    1. JS Armstrong & Terry Overton, 2005. "Estimating Nonresponse Bias in Mail Surveys," General Economics and Teaching 0502044, EconWPA.
    2. Armstrong, J. Scott, 1975. "Monetary incentives in mail surveys," MPRA Paper 81695, University Library of Munich, Germany.
    3. JS Armstrong, 2005. "Monetary Incentives in Mail Surveys," General Economics and Teaching 0502045, EconWPA.
    4. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
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    More about this item


    role conflict; marketing; society; dilemma;

    JEL classification:

    • A - General Economics and Teaching

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