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Role Conflict: Society’s Dilemma with Excellence in Marketing

Author

Listed:
  • Robert Nason

    (The Wharton School)

  • JS Armstrong

    (The Wharton School)

Abstract

In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.

Suggested Citation

  • Robert Nason & JS Armstrong, 2005. "Role Conflict: Society’s Dilemma with Excellence in Marketing," General Economics and Teaching 0502046, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpgt:0502046
    Note: Type of Document - pdf; pages: 7
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    File URL: https://econwpa.ub.uni-muenchen.de/econ-wp/get/papers/0502/0502046.pdf
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    More about this item

    Keywords

    role conflict; marketing; society; dilemma;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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