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La Estrategia Del Banco Bilbao Vizcaya Frente Al Banco Santander

Author

Listed:
  • Fernando Rubio

    (FERNCAPITAL S.A.)

Abstract

Este documento de trabajo está dividido en dos partes. Primero, se analizan las tendencias de la banca mundial. Para ello se ha actualizado un documento de trabajo previo del autor, el cual estaba incluido en una serie de siete desarrollado para analizar la Estrategia de Citicorp en Chile. Segundo, se analiza la estrategia pasada y actual entre los dos bancos: el Bilbao Vizcaya y el Santander. Durante la realización de este estudio se anunció la fusión de este último con el Central Hispano. Tercero, y por último, se analiza la posible reacción del BBV frente a esta fusión. Se considera dos alternativas: una fusión con Argentaria y otra con el Banco Popular.

Suggested Citation

  • Fernando Rubio, 2004. "La Estrategia Del Banco Bilbao Vizcaya Frente Al Banco Santander," Finance 0402003, EconWPA.
  • Handle: RePEc:wpa:wuwpfi:0402003
    Note: Type of Document - pdf; prepared on WinXP; pages: 62
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    More about this item

    Keywords

    España; estrategia; BBVA; BSCH; análisis estratégico; banca;

    JEL classification:

    • G20 - Financial Economics - - Financial Institutions and Services - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance

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