IDEAS home Printed from
   My bibliography  Save this paper

Territorial Marketing: A useful tool for competitiveness of rural and peripheral areas



Over recent years territorial cohesion has become an important concern for national and supra-national governments. This concern stems from the unexpected growth in spatial imbalance in terms of economic development. Urban and more developed areas are attracting more and more people and economic activities, while a great part of rural and peripheral territories seem condemned to desertification and abandonment. This is clearly the case of Portugal. This paper shows how the application of marketing tools and philosophy can be used to reverse (or at least slow down) this process when applied to the formulation and implementation of territorial development strategies. With this in mind, the issue of territorial development is looked at and marketing concepts are introduced. Considering rural and peripheral territories as the product to be marketed, the main components of its marketing system are discussed and some of the current trends in society that affect supply and demand of the rural product are presented. Under the light of this theoretical framework, some guidelines for action and the main responsible agents are identified in order to improve the competitiveness of rural and peripheral areas Key words: Rural and peripheral territories, Marketing, Competitiveness

Suggested Citation

  • Anabela Dinis, 2004. "Territorial Marketing: A useful tool for competitiveness of rural and peripheral areas," ERSA conference papers ersa04p681, European Regional Science Association.
  • Handle: RePEc:wiw:wiwrsa:ersa04p681

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wiw:wiwrsa:ersa04p681. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gunther Maier). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.