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Easier to afford, more likely to be smoked? Marlboro indices show higher cigarette affordability in the South and East of Europe

Author

Listed:
  • Kristijan Fidanovski

    (The Vienna Institute for International Economic Studies, wiiw)

  • Biljana Jovanovikj

    (The Vienna Institute for International Economic Studies, wiiw)

  • Nóra Kungl

    (The Vienna Institute for International Economic Studies, wiiw)

  • Hana Ross

    (The Vienna Institute for International Economic Studies, wiiw)

Abstract

Cigarette prices vary widely across Europe and are difficult to compare, not least because of brand availability and income differences. We have developed two indices (Marlboro-Water and Marlboro-Eggs), comparing the price of a well-known brand sold in 34 European countries to that of two widely used consumer goods to provide intuitive estimates of cigarette affordability. Our indices show that cigarettes tend to be most affordable in the South and the East of Europe, where tobacco taxes tend to be lower and smoking rates higher. By expressing the affordability of cigarettes relative to widely used consumer goods, this study aims to shed further light on the well-established links between tobacco taxes, prices and consumption, highlighting the benefits of policies that aim to reduce cigarette affordability.

Suggested Citation

  • Kristijan Fidanovski & Biljana Jovanovikj & Nóra Kungl & Hana Ross, 2025. "Easier to afford, more likely to be smoked? Marlboro indices show higher cigarette affordability in the South and East of Europe," wiiw Policy Notes 101, The Vienna Institute for International Economic Studies, wiiw.
    • Handle: RePEc:wii:pnotes:pn:101
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    References listed on IDEAS

    as
    1. Yanyun He & Ce Shang & Frank J Chaloupka, 2018. "The association between cigarette affordability and consumption: An update," PLOS ONE, Public Library of Science, vol. 13(12), pages 1-14, December.
    2. Jin, Hyun Joung & Cho, Sung Min, 2021. "Effects of cigarette price increase on fresh food expenditures of low-income South Korean households that spend relatively more on cigarettes," Health Policy, Elsevier, vol. 125(1), pages 75-82.
    3. Eric A. BONDZIE, 2016. "Effect of Smoking and other Economic Variables on Wages in the Euro Area," Journal of Economics Bibliography, KSP Journals, vol. 3(1), pages 38-52, March.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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