Xtending Likages Between Organizational Analysis And Social Structure: A Case Study Of The Celebrity-Construction Of A Chinese Marketplace
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Keywordscelebrity; structural change; legitimacy; reputation; status; China; Yiwu;
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
- N85 - Economic History - - Micro-Business History - - - Asia including Middle East
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