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The Marketing Structure in Agribusiness during the Transition in Bulgaria


  • Steve Murray


  • Yordan Staykov,
  • Valentin Katzerov


Bulgaria is moving toward a food processing and marketing system which resembles that of Western Europe and the U.S. Large grocery chains from Germany, Austrai and Turkey are building supermarkets and hypermarkets in Bulgaria???s larger cities. However, income in Bulgaria remains much lower than in Western Europe and most Bulgarian consumers cannot afford to shop in the new stores yet. Neighborhood markets, which serve average Bulgarians, are expanding their product selections and remain the primary shopping venue. Food processing plants in Bulgaria are being upgraded to meet EU standards. Farmers are getting more efficient as land is consolidated. On the whole, the agriculture and agribusiness sectors in Bulgaria are improving.

Suggested Citation

  • Steve Murray & Yordan Staykov, & Valentin Katzerov, 2005. "The Marketing Structure in Agribusiness during the Transition in Bulgaria," William Davidson Institute Working Papers Series wp738, William Davidson Institute at the University of Michigan.
  • Handle: RePEc:wdi:papers:2005-738

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    Bulgaria; food marketing; transition;

    JEL classification:

    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe
    • P23 - Economic Systems - - Socialist Systems and Transition Economies - - - Factor and Product Markets; Industry Studies; Population
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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