Marketing Problems Of Micro Artisan Enterprises In Thenzawl Handloom Cluster, Mizoram
Handlooms an age old tradition of the rich cultural heritage of India is an important sector with respect to its size and employment potential. It is the second largest employment provider after agriculture, providing employment to 12 million families. Clusters and clustering of small firms is increasingly becoming an important tool in Micro, Small and Medium Enterprises (MSMEs) development in both developed and developing economies. Since centuries, India developed a system of specialised handloom concentrations throughout the country. Handloom and handicraft clusters dominate the cluster landscape of the country. The cluster model of developing traditional micro enterprises has shown success in handloom clusters in the country. Marketing, however, has been a general problem faced by the handloom industry in India, since these products are known for niche marketing. The Chanderi (Madhya Pradesh) and Kannur (Kerala) clusters are examples of how with the required institutional support they have become benchmark clusters for others to emulate by making inroads into international markets. Key words: marketing, marketing problems, micro enterprise, micro artisan enterprises
|Date of creation:||Sep 2013|
|Contact details of provider:|| Postal: The Editor, Voice of Research E/1, Samay Appartments, Behind NID, Paldi. Ahmedabad. 380007|
When requesting a correction, please mention this item's handle: RePEc:vor:issues:2013-9-10. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dr. Avdhesh Jha)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.