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Relations between non-tourism and tourism consumption choices: A Rough Sets approach

  • Emilio Celotto

    ()

    (Department of Management, Università Ca' Foscari Venezia)

  • Andrea Ellero

    ()

    (Department of Management, Università Ca' Foscari Venezia)

  • Paola Ferretti

    ()

    (Department of Economics, Università Ca' Foscari Venezia)

The main goal of this research is to analyze Italian tourists' behaviors on the basis of statistical surveys on households, life conditions, incomes, consumptions, travels and vacation. Rough Sets Theory, a Data Mining technique that can easily manage also categorical variables, is suitable for the exploitation of databases collecting sample surveys data. We apply it to a large selection of variables from database Sinottica, containing information on social, cultural and behavioral trends in Italy collected by means of a psychographic survey provided by a leading market research organization, GfK Eurisko. Some interesting relations between non-tourism consumption behaviors and corresponding tourism consumption choices are obtained in terms of decision rules.

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Paper provided by Department of Management, Università Ca' Foscari Venezia in its series Working Papers with number 20.

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Length: 16 pages
Date of creation: Nov 2012
Date of revision:
Handle: RePEc:vnm:wpdman:33
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