Changes in the industrial and geographical diversification of leading firms in European manufacturing
The authors present an original attempt to trace the changing industrial and geographical diversification strategy of firms along the integration process. The analysis is based on a unique database covering the product and geographical scope of the leading European firms in the manufacturing sectors for three years characterising different moments in the integration process, 1987 (start), 1993 (half-way) and 1997 (near completion). Before analysing the data, the authors offer some theoretical perspectives about the consequences of the European market integration program for the international strategies and structures of European firms.
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