IDEAS home Printed from https://ideas.repec.org/p/uop/wpaper/0013.html
   My bibliography  Save this paper

Greek companies exporting to South-East European markets

Author

Listed:
  • Panagiotis Liargovas
  • Konstantinos Skandalis

Abstract

The purpose of this study is twofold. First, to conceptualize various internal, external and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second, to empirically test this model in the case of Greek exporting firms to South-East European markets. The analysis is accomplished through the observed behaviour of 41 listed firms in the Athens stock exchange involved in making exports to South-East Europe. It is based on a questionnaire which has provided several insights to export motivations and export marketing strategy elements. It uses principal component factor analysis technique in order to investigate common factors that might explain underlying beliefs about the perceived variables.

Suggested Citation

  • Panagiotis Liargovas & Konstantinos Skandalis, 2008. "Greek companies exporting to South-East European markets," Working Papers 0013, University of Peloponnese, Department of Economics.
  • Handle: RePEc:uop:wpaper:0013
    as

    Download full text from publisher

    File URL: http://econ.uop.gr/~econ/RePEc/pdf/Liargovas_Skandalis2.pdf
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Theodore Metaxas, 2012. "Urban Advantages and Disadvantages in Southeastern Europe: An Appreciation of Industrial Firms by Using Exploratory Factor Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 81-104.
    2. Seyed Hossein Jalali, 2012. "Export Barriers and Export Performance: Empirical Evidence from the Commercial Relationship between Greece and Iran," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 10(1), pages 53-66.

    More about this item

    Keywords

    Export marketing; export motives; Greece; South-East European markets; factor analysis;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uop:wpaper:0013. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Kleanthis Gatziolis). General contact details of provider: http://edirc.repec.org/data/depelgr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.