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Greek companies exporting to South-East European markets

Author

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  • Panagiotis Liargovas
  • Konstantinos Skandalis

Abstract

The purpose of this study is twofold. First, to conceptualize various internal, external and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second, to empirically test this model in the case of Greek exporting firms to South-East European markets. The analysis is accomplished through the observed behaviour of 41 listed firms in the Athens stock exchange involved in making exports to South-East Europe. It is based on a questionnaire which has provided several insights to export motivations and export marketing strategy elements. It uses principal component factor analysis technique in order to investigate common factors that might explain underlying beliefs about the perceived variables.

Suggested Citation

  • Panagiotis Liargovas & Konstantinos Skandalis, 2008. "Greek companies exporting to South-East European markets," Working Papers 0013, University of Peloponnese, Department of Economics.
    • Handle: RePEc:uop:wpaper:0013
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    File URL: http://econ.uop.gr/~econ/RePEc/pdf/Liargovas_Skandalis2.pdf
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    Cited by:

    1. Kanitsorn Terdpaopong & Robert C. Rickards, 2021. "Thai Non-Life Insurance Companies’ Resilience and the Historic 2011 Floods: Some Recommendations for Greater Sustainability," Sustainability, MDPI, vol. 13(16), pages 1-19, August.

    More about this item

    Keywords

    Export marketing; export motives; Greece; South-East European markets; factor analysis;
    All these keywords.

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