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The practices of design management in the service industry


  • Popy Rufaidah

    () (Department of Management and Business, Faculty of Economy, Padjadjaran University)


The need for design managers to understand service characteristics as well as their business types has been unexplored in the literature of design management. The paper focuses on the identification of the design practice in the service industry. Particularly, it aims to answer the following questions: (1) what are the characteristics of service? (2) What are the roles of design manager in service industry? (3) How the issues of design activities, design philosophies, and design strategy are used as the bases of the practices of design management in the service industry? And (4) what are the future practice of design in the service industry? Based on those questions, the paper identifies the philosophy of design management and integrates it as bases to identify design practices in two types’ service companies i.e. retailing and transportation. It also highlights the characteristics of service and the existence of design manager in these industries. Finally, the paper contributes to our understanding of several agenda for further research in setting the role of design in various service types of business.

Suggested Citation

  • Popy Rufaidah, 2005. "The practices of design management in the service industry," Working Papers in Business, Management and Finance 200503, Department of Management and Business, Padjadjaran University, revised Aug 2005.
  • Handle: RePEc:unp:wpaman:200503

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    File Function: First version, 2005
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    References listed on IDEAS

    1. T C Melewar & John Saunders, 1999. "International Corporate Visual Identity: Standardization or Localization?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(3), pages 583-598, September.
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    More about this item


    design philosophy; design practices; design strategy; design management; service industry;

    JEL classification:

    • G0 - Financial Economics - - General


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