The practices of design management in the service industry
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References listed on IDEAS
- T C Melewar & John Saunders, 1999. "International Corporate Visual Identity: Standardization or Localization?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(3), pages 583-598, September.
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Keywordsdesign philosophy; design practices; design strategy; design management; service industry;
- G0 - Financial Economics - - General
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