A Framework of corporate identity Management in the mobile telecommunications industry
This article reviews the literature which has focused on the area of corporate identity management. In particular it addresses the development of corporate identity management. Recent developments have led the writer to postulate two parts. Firstly, the literature on corporate identity management that is multidisciplinary in nature has reached maturity. Secondly, the variables of corporate identity management offer many possibilities for empirical and secondary research.
|Date of creation:||Mar 2002|
|Date of revision:||Mar 2002|
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