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Consumer Perceptions and Coping Strategies of Consumers Committed to Eating Local in Michigan (USA)

Listed author(s):
  • Bingen, J.
  • Sage, J.
  • Sirieix, L.

American consumers are presented with an increasing number of reasons to buy and eat local food products. One refers to the importance of the origin of the products they purchase. A second, and closely related reason, refers to being concerned about the food miles, or the distance foods have traveled from where they are grown or raised, to where they are purchased or consumed. If the act of "eating local" is often presented as beneficial and virtuous (for example, health, environment, community development and civic responsibility), it also embodies obstacles such as the time and sometimes skills required for both shopping and preparation. Such obstacles often discourage many from buying local fresh produce. This paper draws on the results of several focus groups with consumers in Michigan who are committed to eating local. The paper offers insights into how these consumers cope or balance their commitment to eating local with the constraints they face on buying and preparing local food. ...French Abstract : Les consommateurs des Etats-Unis sont de plus en plus incités à acheter et consommer des produits locaux. L'une des raisons est l'importance de l'origine des produits que l'on achète. Une autre raison est celle de la préoccupation par rapport aux " food miles " c'est à dire la distance parcourue par les produits entre la production et l'achat. Si le fait de consommer local est souvent présenté comme vertueux (pour la santé, l'environnement, le développement local ou la responsabilité sociale), il présente des obstacles tels que le temps passé et les compétences nécessaires pour les achats et la préparation. De tels obstacles peuvent décourager l'achat des produits locaux. Cet article présente les résultats de plusieurs focus groups avec des consommateurs du Michigan impliqués dans l'achat de produits locaux. Il permet de comprendre quelles sont les stratégies de coping utilisées par les consommateurs pour concilier leur engagement et les contraintes auxquelles ils doivent faire face lors de l'achat ou de la préparation des produits.

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Paper provided by UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France in its series Working Papers MOISA with number 200903.

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Date of creation: 2009
Handle: RePEc:umr:wpaper:200903
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