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The emerging ‘native’ podcast market in France

Author

Listed:
  • Olivier Thuillas
  • Louis Wiart

Abstract

The French podcast sector has seen strong growth since the early 2010s, but this has been primarily driven by the catch-up content offered by the major actors in the radio sector. This article analyses the emergence of independent studios producing podcasts independently of radio broadcast, known in France as ‘native’ podcasts. Drawing on eighteen interviews with the main actors in the sector, we show how they are adopting different strategies and editorial lines. The native podcasting business model has not yet stabilized and is still largely based on producing branded content for third parties and monetization of content through advertising.

Suggested Citation

  • Olivier Thuillas & Louis Wiart, 2025. "The emerging ‘native’ podcast market in France," ULB Institutional Repository 2013/391053, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ulb:ulbeco:2013/391053
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    File URL: https://dipot.ulb.ac.be/dspace/bitstream/2013/391053/3/TheEmergingNativePodcastMarketFrance.pdf
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    References listed on IDEAS

    as
    1. José Luis Rojas-Torrijos & Francisco Javier Caro-González & José Antonio González-Alba, 2020. "The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America," Media and Communication, Cogitatio Press, vol. 8(2), pages 159-170.
    2. Fabrice Rochelandet & Franck Rebillard & Gérôme Guibert, 2016. "Médias, culture et numérique," Post-Print hal-01401850, HAL.
    3. José Luis Rojas-Torrijos & Francisco Javier Caro-González & José Antonio González-Alba, 2020. "The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America," Media and Communication, Cogitatio Press, vol. 8(2), pages 159-170.
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