IDEAS home Printed from https://ideas.repec.org/p/sps/cpaper/8667.html
   My bibliography  Save this paper

(Un)fairness of Shrinkflation: the Role of Consumer-, Firm-, and Marketrelated Factors

Author

Listed:
  • Golovacheva, Ksenia S.

Abstract

The paper addresses the problem of package downsizing, or shrinkflation. While the problem is undoubtedly significant as it directly relates to both firms' and consumers' wellbeing, it received only limited attention of researchers. The purpose of the paper is to incorporate package downsizing tactic to the broader area of fairness studies and, thus, respond to the plea to take into account moral considerations of marketplace activities. In a series of scenario-based experiments the author tests how consumer skepticism, competitors' behavior and stated firm intent affect the perceived (un)fairness of package downsizing. Moreover, previous findings regarding the consequences of perceived unfairness are supported with application to package downsizing.

Suggested Citation

  • Golovacheva, Ksenia S., 2016. "(Un)fairness of Shrinkflation: the Role of Consumer-, Firm-, and Marketrelated Factors," Conference Papers 8667, Graduate School of Management, St. Petersburg State University.
  • Handle: RePEc:sps:cpaper:8667
    as

    Download full text from publisher

    File URL: https://dspace.spbu.ru/handle/11701/8667
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sps:cpaper:8667. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lena Manaeva (email available below). General contact details of provider: https://edirc.repec.org/data/sompuru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.