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Economics of obesity ? case studies

Author

Listed:
  • Jiri Rotschedl

    (University of Economics, Prague)

Abstract

The paper deals with the economics of obesity and consumer decision-making. This paper aims to suggest measures to reduce obesity. The author links economics and some other scientific disciplines, for example, physiology, endocrinology, genetics, etc. Three economic case studies show how all these disciplines play a crucial role in the causes of obesity. Based on the economic case studies, the author suggests the "treatment" of obesity. It includes 1) the tax on unhealthy food (artificial sugar or fructose syrup); 2) sports subsidies or support of sport by public health insurance; and 3) restriction on the use of antibiotics. A secondary result of the paper is that individual preferences are not stable due to the changeable set of body and processes inside.

Suggested Citation

  • Jiri Rotschedl, 2018. "Economics of obesity ? case studies," Proceedings of Economics and Finance Conferences 7109891, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iefpro:7109891
    as

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    File URL: https://iises.net/proceedings/9th-economics-finance-conference-london-uk/table-of-content/detail?cid=71&iid=013&rid=9891
    File Function: First version, 2018
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    More about this item

    Keywords

    Economic theory; obesity; fructose syrup; Ghrelin; Leptin; economic approach;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • I19 - Health, Education, and Welfare - - Health - - - Other
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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