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Factors Affecting the Intention to Use the Intelligent Personal Assistant

Author

Listed:
  • Chan-Woo Kim

    (Kyungpook National University)

  • Chang-Kyo Suh

    (Kyungpook National University)

Abstract

An intelligent personal assistant (IPA) is a software agent that assists people to perform basic tasks or services for an individual, usually providing information via natural language. In spite of the versatile capabilities of the IPA to answer a user's simple information-based queries such as the weather and driving directions, the limited actual usage rates for the IPA services are reported so far. In this research, to evaluate the factors affecting the intention to use the IPA we develop the empirical model based on the technology acceptance model (TAM), innovation diffusion theory, and IS success model. Then, we collect the questionnaires from the actual users of the IPAs. Finally, the structural equation model validates the causal relationship between the constructs of the model. The major findings and suggestion for further research will be discussed in the conference in details.

Suggested Citation

  • Chan-Woo Kim & Chang-Kyo Suh, 2017. "Factors Affecting the Intention to Use the Intelligent Personal Assistant," Proceedings of International Academic Conferences 5807971, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:5807971
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    File URL: https://iises.net/proceedings/33rd-international-academic-conference-vienna/table-of-content/detail?cid=58&iid=035&rid=7971
    File Function: First version, 2017
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    Cited by:

    1. Mario Arias-Oliva & Jorge de Andrés-Sánchez & Jorge Pelegrín-Borondo, 2021. "Fuzzy Set Qualitative Comparative Analysis of Factors Influencing the Use of Cryptocurrencies in Spanish Households," Mathematics, MDPI, vol. 9(4), pages 1-19, February.

    More about this item

    Keywords

    IPA; TAM; Innovation Diffusion Theory; IS Success Model;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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