IDEAS home Printed from https://ideas.repec.org/p/sek/iacpro/3606207.html
   My bibliography  Save this paper

Political Advertisement And Semiotics: Semiotic Analysis Of The Chp Advertisement Films With The Theme ?We Are

Author

Listed:
  • Arzu KAZAZ

    (Selcuk University)

  • Süleyman KARAÇOR

    (Selcuk University)

  • METE KAZAZ

    (Selcuk University)

Abstract

Increasing their effectiveness and audience with each passing day, works of advertisement are today an indispensable way for political parties to express themselves, leave a positive impression on the electorate, and reach potential voters. Without doubt, political party advertisements differ in certain aspects from commercials in which an ordinary product or service is promoted. In this sense, trying a product by whose advertisement we are affected could be relevant, whereas voting for a political party only because we like its advertisement is not a very common case. Multiple variables of voting behavior have been the topic of various scientific studies. The aim of the present study in the basic sense is to examine several indicators used by political advertising on the basis of imposing an idea, belief, or point of view and to present what kind of effects the indicators used in political advertising intend to leave on the voters. Semiotic analysis is used as the method of the study, and the sample examined consists of the advertisement films of the Republican People's Party (CHP) with the theme ?WE are here, WE will do? used for the General elections of November 1, 2015.

Suggested Citation

  • Arzu KAZAZ & Süleyman KARAÇOR & METE KAZAZ, 2016. "Political Advertisement And Semiotics: Semiotic Analysis Of The Chp Advertisement Films With The Theme ?We Are," Proceedings of International Academic Conferences 3606207, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:3606207
    as

    Download full text from publisher

    File URL: https://iises.net/proceedings/23rd-international-academic-conference-venice/table-of-content/detail?cid=36&iid=047&rid=6207
    File Function: First version, 2016
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Television; Political Advertisement; CHP; Semiotics.;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:iacpro:3606207. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.