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The Views of University Students towards Public Relations Profession and Its Practitioners

Author

Listed:
  • Omer Bakan

    (Selcuk University Communication Faculty)

  • Ahmet Tarhan

    (Selcuk University Communication Faculty)

  • Kadir Canoz

    (Selcuk University Communication Faculty)

Abstract

Numerous studies was carried out to explain the concept, function and profession of public relations. Public relations is a copcept that is percieved differently by different segments of the society. To reveal the views of university students on public relations is important to understand the image of public relations. This study has been conducted to determine the image of public relations profession and practitioners in the eyes of university students. A face to face survey was carried out on 514 students from Selcuk University. Several statistical tests were used to analyze the obtained data. Results of the study reveal that most of the respondents have positive views towards the concept of public relations profession and its practitioners. Most of the respondents stated that the public relations profession requires expertise and this job can only be performed by people who have finished their university education in the field of public relations.

Suggested Citation

  • Omer Bakan & Ahmet Tarhan & Kadir Canoz, 2015. "The Views of University Students towards Public Relations Profession and Its Practitioners," Proceedings of International Academic Conferences 2804509, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:2804509
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    File URL: https://iises.net/proceedings/19th-international-academic-conference-florence/table-of-content/detail?cid=28&iid=015&rid=4509
    File Function: First version, 2015
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    Keywords

    public relations; public relations practitioners; university students;
    All these keywords.

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