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A Content Analysis Of Airline Websites: An Evaluation Of The Airline Companies That Have Direct Flights To Istanbul Ataturk Airport In 2013

Author

Listed:
  • Ertan Cinar

    (Anadolu University)

  • Soner Demirel

    (Anadolu University)

Abstract

The demand of the air transportation is showing increase rapidly in Turkey. At the same time, ?stanbul Airport is near the top point from the point of air traffic in Europe. Because of the rapid development of information technology since the 1990s, many people today intensively use this technology for research, socializing, shopping, and many other activities. This study attempts to evaluate airline company websites using the content analysis method. According to the conclusions of this study, some recommendations are made to improve the websites that were included in the study thereby evaluating the websites of the airlines that have flights to ?stanbul Airport in 2013.

Suggested Citation

  • Ertan Cinar & Soner Demirel, 2015. "A Content Analysis Of Airline Websites: An Evaluation Of The Airline Companies That Have Direct Flights To Istanbul Ataturk Airport In 2013," Proceedings of International Academic Conferences 2503191, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:2503191
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    File URL: https://iises.net/proceedings/16th-international-academic-conference-amsterdam/table-of-content/detail?cid=25&iid=025&rid=3191
    File Function: First version, 2015
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    More about this item

    Keywords

    Airlines; websites; content analysis.;
    All these keywords.

    JEL classification:

    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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