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Strategy for managing the competitive potential of small and medium-sized enterprises
[Стратегия Управления Конкурентным Потенциалом Малых И Средних Предприятий]

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  • Generalova, Svetlana (Генералова, Светлана)

    (The Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article discusses the concept of the competitive potential of small and medium enterprises. From the point of view of the system approach the structure of potential is described. The essence of the strategy of managing the competitive potential of small and medium-sized businesses is revealed. The role of state support in the formation of the potential of competitiveness of small and medium-sized businesses is shown. The application of the method of “smart” benchmarking in the system of strategic management of the competitive potential of enterprises has been proposed.

Suggested Citation

  • Generalova, Svetlana (Генералова, Светлана), 2019. "Strategy for managing the competitive potential of small and medium-sized enterprises [Стратегия Управления Конкурентным Потенциалом Малых И Средних Предприятий]," Published Papers 101903, Russian Presidential Academy of National Economy and Public Administration.
    • Handle: RePEc:rnp:ppaper:101903
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    Keywords

    strategy; competitive potential; small and medium enterprises; state support of entrepreneurship; benchmarking;
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