The curse of anxiety-pleasure: Terrorism, the media, and advertising in a two-sided market framework
In theoretical analyses on terrorism and the media, the structure of the media market has thus far been neglected. The present paper adopts a multi-sided market framework in order to explore the ways in which the markets for terrorism, advertising, and the media influence each other. Although the markets for terrorism and the media do not constitute a two-sided market, they are linked by externalities, the degrees of which can be determined by the media. Further, advertisers play a crucial role in determining the content of a media product because they (i) usually contribute to a large share of a media firm’s profit and (ii) value media violence for its juvenescent effect on the age structure of consumers. The model presented herein predicts that the probability of a ‘circulation-advertising-terrorism spiral’ usually decreases with increasing average age of the population, given that the media firm derives part of its profit from advertisements. The results underline the importance of financially independent news coverage.
|Date of creation:||16 Aug 2012|
|Contact details of provider:|| Postal: Holstenhofweg 85, D-22043 Hamburg|
Phone: +49 (0)40 6541 2590
Fax: +49 (0)40 6541 2780
Web page: http://www.hsu-hh.de/fgvwl/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ris:vhsuwp:2012_121. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Klaus Bekcmann)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.