IDEAS home Printed from https://ideas.repec.org/p/ris/vhsuwp/2007_057.html
   My bibliography  Save this paper

Consumer behavior and the aspiration for conformity and consistency

Author

Listed:
  • Goebel, Markus

    (Helmut Schmidt University, Hamburg)

  • Schneider, Andrea

    (Helmut Schmidt University, Hamburg)

  • Thomas, Tobias

    (Helmut Schmidt University, Hamburg)

Abstract

The (socio-)psychological concepts of individual aspiration for con- formity and consistency are integrated into the rational-choice frame- work. By using this integrative approach it is shown that after a shock the aspiration for conformity results in an equilibrium which deviates from the homo oeconomicus' behavior towards the consumption of the peer group, whereas the aspiration for consistency leads to the result that the equilibrium consumption is not reached at once. Combining these eÃÂîects a new consumption path is derived. After a shock the individual consumption converges step-by-step to the new equilibrium consumption.

Suggested Citation

  • Goebel, Markus & Schneider, Andrea & Thomas, Tobias, 2007. "Consumer behavior and the aspiration for conformity and consistency," Working Paper 57/2007, Helmut Schmidt University, Hamburg.
    • Handle: RePEc:ris:vhsuwp:2007_057
    as

    Download full text from publisher

    File URL: http://www.hsu-hh.de/fgvwl/index_jw7Lm5fdu81wJbXm.html
    File Function: Full text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thomas Tobias & Heß Moritz & Wagner Gert G., 2017. "Reluctant to Reform? A Note on Risk-Loving Politicians and Bureaucrats," Review of Economics, De Gruyter, vol. 68(3), pages 167-179, December.

    More about this item

    Keywords

    Consumer behavior; consistency; conformity; habit persistence; step-by-step adaptation;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:vhsuwp:2007_057. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klaus Bekcmann (email available below). General contact details of provider: https://edirc.repec.org/data/egbwhde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.