IDEAS home Printed from https://ideas.repec.org/p/ris/kiepwe/2015_013.html
   My bibliography  Save this paper

Consumer Market Characteristics of Emerging Cities in China and its Implications

Author

Listed:
  • Jin, Furong

    (Korea Institute for International Economic Policy)

  • Lee , Hyong-Kun

    (Korea Institute for International Economic Policy)

  • Pak , Jinhee

    (Korea Institute for International Economic Policy)

  • Kim, Hongwon

    (Korea Institute for International Economic Policy)

  • Choi, Jiwon

    (Korea Institute for International Economic Policy)

Abstract

This study is aimed at analyzing the characteristics of the consumer market in the new emerging cities in China and coming up with recommendations with regard to strategies for entering them. This study contains two important differentiating factors: 1. The first point of the study that differentiates it from the rest is that it analyzed the consumer market with its research focus on the specific, 'micro' consumer attributes limited to 10 target cities in China, instead of reviewing all major metropolitan areas; 2. This study performs a one-on-one survey and case study in terms of its research methodology, while also applying key management theories such as consumer behavior model, 4P and STP strategy.

Suggested Citation

  • Jin, Furong & Lee , Hyong-Kun & Pak , Jinhee & Kim, Hongwon & Choi, Jiwon, 2015. "Consumer Market Characteristics of Emerging Cities in China and its Implications," World Economy Brief 15-13, Korea Institute for International Economic Policy.
  • Handle: RePEc:ris:kiepwe:2015_013
    DOI: 10.2139/ssrn.2770957
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.2139/ssrn.2770957
    File Function: Full text
    Download Restriction: no

    File URL: https://libkey.io/10.2139/ssrn.2770957?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    China; Emerging Cities; Consumer Market;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:kiepwe:2015_013. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Geun Hye Son (email available below). General contact details of provider: https://edirc.repec.org/data/kieppkr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.