Report NEP-MKT-2017-04-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Koch, Oliver Francis, 2017. "Nudges as Conversion Funnel Enhancers in Digital Business Models," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 85850, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Herweg, Fabian & Helfrich, Magdalena, 2017. "Salience in Retailing: Vertical Restraints on Internet Sales," CEPR Discussion Papers 11948, C.E.P.R. Discussion Papers.
• Jin, Furong & Lee , Hyong-Kun & Pak , Jinhee & Kim, Hongwon & Choi, Jiwon, 2015. "Consumer Market Characteristics of Emerging Cities in China and its Implications," World Economy Brief 15-13, Korea Institute for International Economic Policy.
• Widodo, Tri, 2017. "Multi-product and Multi-region Marketing," MPRA Paper 77441, University Library of Munich, Germany.
• Desquilbet, Marion & Maigné, Elise & Monier-Dilhan, Sylvette, 2017. "Organic food retailing and the conventionalization debate," TSE Working Papers 17-778, Toulouse School of Economics (TSE), revised Mar 2018.
• Koshcheeva, Angelina, 2017. "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей» [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper 78302, University Library of Munich, Germany.
• Parsheera, Smriti & Shah, Ajay & Bose, Avirup, 2017. "Competition Issues in India's Online Economy," Working Papers 17/194, National Institute of Public Finance and Policy.
• Ning, M. & McAleer, M.J., 2016. "Theravada Buddhism and Thai Luxury Fashion Consumption," Econometric Institute Research Papers EI2016-43, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
• Maaike Diepstraten & Carin van der Cruijsen, 2017. "To stay or go? Consumer bank switching behaviour after government interventions," DNB Working Papers 550, Netherlands Central Bank, Research Department.
• Bruno Durand & Magali Jara, 2017. "Comment expliquer le succès du drive ? La logistique et le marketing comme premiers éléments de réponse," Working Papers hal-01460086, HAL.