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Implantation des firmes et stratégie des acteurs de la « chaîne door to door » dans la mondialisation Firms location determinants and actors strategies in the « door to door » process, in the context of globalisation)


  • Godefroy Amkampese Kizaba

    () (labrii, ULCO)


La mondialisation contraint les entreprises à évoluer à l’échelle planétaire.Devenues global players, elles opèrent, se rencontrent, se concurrencent l’une l’autre, collaborent l’une avec l’autre mondialement et universellement. En raison de cette interdépendance,les problèmes d’investissement comportent une question d’implantation et de transport-logistique. Les dirigeants des entreprises cherchent le(s) meilleur(s) emplacement(s) en fonction d’un certain nombre de critères rationnels. La décision finale relève de la direction générale. Son choix est une question de compromis, d’ajustement mutuel et d’options. S’appuyant sur les résultats d’une étude empirique, cet article analyse, dans un premier temps, les déterminants de choix de site de production. L’examen des résultats de l’enquête suggère ensuite que les acteurs de la chaîne « door to door » ont des stratégies diverses et que les moteurs de localisation et, par le même fait, de l’évolution de l’entreprise naissent dans les conditions d’environnement et/ou au sein de l’entreprise elle-même (dynamisme de l’entrepreneur). Globalization contrains firms to evolve at the planetary level. Since they’ve become global players, they operate, meet and compete with each other globally and universally. According to this interdependance, investment problems raise the question of location and transport-logistics. Firm managers look for the best site(s) according to some rational criterions. The final decision is the concern of the general management. His choice is a matter of compromise, of mutual adjustement and options. Building upon an empirical study, this paper analyses, as a first step, the choice determinants of production sites. The examination of the enquiry results suggests then that the actors of the « Door to Door » process have diverse strategies ; and that the driving forces of the location, and hence, of the firm’s evolution arise in environmental conditions and/or in the firm itself (entrepreneur dynamism).

Suggested Citation

  • Godefroy Amkampese Kizaba, 2004. "Implantation des firmes et stratégie des acteurs de la « chaîne door to door » dans la mondialisation Firms location determinants and actors strategies in the « door to door » process, in the context ," Working Papers 89, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
  • Handle: RePEc:rii:riidoc:89

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    References listed on IDEAS

    1. Richins, Marsha L, 1991. " Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 71-83, June.
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    More about this item


    Globalisation; entrepreneur; door to door; localisation; stratégie; investissement/ globalization; entrepreneur; door to door; location; strategy; investment;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • E00 - Macroeconomics and Monetary Economics - - General - - - General


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