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Microsoft: vers un écosystème d’innovation Microsoft: Toward an innovation ecosystem

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  • Florian BEAUBOIS

    () (Master INS3I, ULCO)

Abstract

Microsoft, qui pourtant à une époque contrôlait sans partage le monde de l’informatique se trouve aujourd’hui en difficulté. La concurrence est de plus en plus présente et les utilisateurs n’ont plus peur de quitter les produits Microsoft. C’est pourquoi la stratégie de l’entreprise est en train de changer, tous les produits Microsoft, de Windows à MSN, sont aujourd’hui ré-imaginés au sein d’un écosystème moderne. Microsoft, even though they once ruled over the computer world, are slowly losing market shares to newcomers. People aren’t as afraid as they were to seek alternatives to Microsoft’s products. That is why the company is devising a new strategy. Every Microsoft product, from Windows to MSN, are now being reimagined within a unified modern ecosystem.

Suggested Citation

  • Florian BEAUBOIS, 2012. "Microsoft: vers un écosystème d’innovation Microsoft: Toward an innovation ecosystem," Working Papers 252, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
  • Handle: RePEc:rii:riidoc:252
    as

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    File URL: http://riifr.univ-littoral.fr/wp-content/uploads/2012/04/doc-252.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    innovation; écosystème; firm;

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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