Advertising, promotion, and the competitive advantage of interwar UK department stores
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Keywordsadvertising; promotion; mail order; retailing; department stores;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-01-17 (All new papers)
- NEP-HIS-2009-01-17 (Business, Economic & Financial History)
- NEP-MKT-2009-01-17 (Marketing)
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