Branding, Marketing and Product Innovation: The attempts of British Banks to Reach Consumers in the Interwar Period
Download full text from publisher
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Hiroki Shin, 2014. "The art of advertising railways: organisation and coordination in Britain's railway marketing, 1860-1910," Business History, Taylor & Francis Journals, vol. 56(2), pages 187-213, March.
More about this item
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-01-17 (All new papers)
- NEP-HIS-2009-01-17 (Business, Economic & Financial History)
- NEP-MKT-2009-01-17 (Marketing)
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdg:emxxdp:em-dp2008-55. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marie Pearson). General contact details of provider: http://edirc.repec.org/data/bsrdguk.html .
We have no references for this item. You can help adding them by using this form .