IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/67062.html
   My bibliography  Save this paper

Models of Marketing Simulation for SMES in Romania: Strategic Game for Marketing Mix Simulation

Author

Listed:
  • Pistol, Luminita
  • Tonis (Bucea-Manea), Rocsana

Abstract

SMEs in Romania are facing a lack of funds for financing, poor information, inadequate legislative restrictions for developing the economic environment, low level of accessing European funds etc. Funding problem could be partially solved if the marketing department did different marketing simulations before making the marketing budget and the business plan. In this article we review some of the marketing simulation models that can be achieved without the need for investment and as a case study we have chosen to simulate a marketing mix strategy using strategic games.

Suggested Citation

  • Pistol, Luminita & Tonis (Bucea-Manea), Rocsana, 2014. "Models of Marketing Simulation for SMES in Romania: Strategic Game for Marketing Mix Simulation," MPRA Paper 67062, University Library of Munich, Germany, revised 2014.
    • Handle: RePEc:pra:mprapa:67062
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/67062/1/MPRA_paper_67062.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    SME marketing simulation game strategy; marketing mix; budget; linear programming;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:67062. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.