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La Qualità Totale nell'impresa turistica
[Total Quality in tuourism firms]

Author

Listed:
  • Musso, Fabio

Abstract

Nel caso del turismo la qualità non rappresenta solamente un elemento costituente dell’offerta di prodotto o del sistema di produzione ma assume una forte valenza commerciale, permettendo di completare e rafforzare la strategia di marketing dell’impresa In the case of tourism, quality is not only an element constituting the product offer or the production system, but it takes a strong marketing value, allowing you to complement and strengthen the marketing strategy of the company.

Suggested Citation

  • Musso, Fabio, 2000. "La Qualità Totale nell'impresa turistica [Total Quality in tuourism firms]," MPRA Paper 57967, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:57967
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    File URL: https://mpra.ub.uni-muenchen.de/57967/1/MPRA_paper_57967.pdf
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    More about this item

    Keywords

    Total Quality; CWQC; Quality Management; Deming; Kaizen; Qualtà totale; controllo totale della qualità; circoli della qualità; ruota di Deming;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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