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Creativity: London's Core Business

Listed author(s):
  • Freeman, Alan

This is a pre-publication version of Creativity: London’s Core Business which was published by the Greater London Authority (GLA) in 2002 and can be found at This version omits the technical appendix and foreword in the original and is provided to ensure there is a single location with a historical record of the evolution of the subject. Nothing else has been changed. The report should be cited as Freeman, A. (2002). London’s Core Business. London: Greater London Authority. This version is made available for convenience in searching and the use of graphics. A powerpoint version of the slides, containing most of the graphics, is available at; a second, given at the LSE, explains some of the background and method. This is at The report produced the first measurements, and a time-series, for employment and GVA in London’s Creative Industries. It was subsequently updated four times, the last full update being published in 2010, and available on It applied the methodology of the Department of Culture, Media and Sport (DCMS) who, in their 1999 and 2000 Mapping documents, established one of the earliest systematic methodologies for defining and measuring the creative industries. The author’s contribution to this report, for which he was the lead author, led to many subsequent developments in theorising and measuring the creative industries, such as Creativity in the Age of the Internet, A Dynamic Mapping of the UK’s Creative Industries, and the collaborations which led to Measuring Intrinsic Value, Not Rocket Science, and State of Uncertainty, date from the production of this report. I would like to acknowledge the contribution of John Ross, the mayor’s economic advisor, Bridget Rosewell, the consultant chief economist for GLA Economics, and the production team Production team: David Cannington, and Ian Harris for their invaluable input into this report. Its errors, which are many, are of course mine.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 52548.

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Date of creation: Nov 2002
Date of revision: Nov 2002
Handle: RePEc:pra:mprapa:52548
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