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Creativity: London's Core Business


  • Freeman, Alan


This is a pre-publication version of Creativity: London’s Core Business which was published by the Greater London Authority (GLA) in 2002 and can be found at This version omits the technical appendix and foreword in the original and is provided to ensure there is a single location with a historical record of the evolution of the subject. Nothing else has been changed. The report should be cited as Freeman, A. (2002). London’s Core Business. London: Greater London Authority. This version is made available for convenience in searching and the use of graphics. A powerpoint version of the slides, containing most of the graphics, is available at; a second, given at the LSE, explains some of the background and method. This is at The report produced the first measurements, and a time-series, for employment and GVA in London’s Creative Industries. It was subsequently updated four times, the last full update being published in 2010, and available on It applied the methodology of the Department of Culture, Media and Sport (DCMS) who, in their 1999 and 2000 Mapping documents, established one of the earliest systematic methodologies for defining and measuring the creative industries. The author’s contribution to this report, for which he was the lead author, led to many subsequent developments in theorising and measuring the creative industries, such as Creativity in the Age of the Internet, A Dynamic Mapping of the UK’s Creative Industries, and the collaborations which led to Measuring Intrinsic Value, Not Rocket Science, and State of Uncertainty, date from the production of this report. I would like to acknowledge the contribution of John Ross, the mayor’s economic advisor, Bridget Rosewell, the consultant chief economist for GLA Economics, and the production team Production team: David Cannington, and Ian Harris for their invaluable input into this report. Its errors, which are many, are of course mine.

Suggested Citation

  • Freeman, Alan, 2002. "Creativity: London's Core Business," MPRA Paper 52548, University Library of Munich, Germany, revised Nov 2002.
  • Handle: RePEc:pra:mprapa:52548

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    Cited by:

    1. Freeman, Alan, 2009. "London's cultural and creative industries – 2010 update," MPRA Paper 52542, University Library of Munich, Germany, revised Jun 2010.

    More about this item


    cultural economics; creative industries; innovation; internet;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature


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