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The city and its canal: producing a place marketing pilot plan for Chester

Author

Listed:
  • Deffner, Alex
  • Metaxas, Theodore

Abstract

The main purpose is the presentation of a Place Marketing Pilot Plan (PMPP) for the city of Chester and its unique Canal. This plan was produced in the context of the INTERREG IIIc project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development). The PMPP is based on the Strategic Planning process always starting from the identification of the vision of the place and the primary place (incorporating tourism) development objectives, also leading to the increase of competitiveness.

Suggested Citation

  • Deffner, Alex & Metaxas, Theodore, 2009. "The city and its canal: producing a place marketing pilot plan for Chester," MPRA Paper 41079, University Library of Munich, Germany, revised 2009.
    • Handle: RePEc:pra:mprapa:41079
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    File URL: https://mpra.ub.uni-muenchen.de/41079/1/MPRA_paper_41079.pdf
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    More about this item

    Keywords

    Place Marketing Plan; Chester/ Chester Canal; CultMark INTERREG IIIc project; heritage tourism;
    All these keywords.

    JEL classification:

    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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