Creating the missing link: applying collective marks to create clusters
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- Ghafele, Roya, 2010. "Of war and peace: analyzing the policy discourse on intellectual property," MPRA Paper 38091, University Library of Munich, Germany.
- Ghafele, Roya & Vanderslott, Samantha, 2011. "Trademarks as Fictitious Commodities: An Erosion of the Public Interest? An Assessment of the use of trademarks over urban space at the example of London’s Regent Street and Paris’ Champs-Elysées," MPRA Paper 36321, University Library of Munich, Germany.
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Keywordscluster creation; community reinforcement; network theory; collective trademarks;
- K0 - Law and Economics - - General
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
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