Influence of corporate social responsibility on development of corporate reputation and customer purchase intentions
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KeywordsCorporate social responsibility; corporate reputation; customer purchase intentions; developing economy; structural equation model; Pakistan;
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-10-15 (All new papers)
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