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Influence of corporate social responsibility on development of corporate reputation and customer purchase intentions

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  • Ali, Imran

Abstract

The concept of corporate social responsibility (CSR) has gained wide consideration in academic field as well as in business world in recent years. Organizations are using CSR to develop competitive advantage and establish congenial relations with its stakeholders. Despite the popularity of CSR in the developed world, the potential benefits of CSR are less emphasized in the developing economies like Pakistan. This study examines the influence of CSR on development of corporate reputation and purchase intentions in the cellular industry of Pakistan. The data has been collected from the respondents regarding their perceptions about CSR actions and its influence on their reputation and customer purchase intentions. Structural equation modeling technique is used to analyze data and test hypotheses. The study found significantly positive influence of CSR on building corporate reputation of doing good and developing customer purchase intentions. The study provides useful recommendations for the policy makers in corporate world. It also contributes towards literature on CSR, Corporate reputation and customer behavior and offer direction for future researchers.

Suggested Citation

  • Ali, Imran, 2011. "Influence of corporate social responsibility on development of corporate reputation and customer purchase intentions," MPRA Paper 33889, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:33889
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    File URL: https://mpra.ub.uni-muenchen.de/33889/1/MPRA_paper_33889.pdf
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    References listed on IDEAS

    as
    1. Joshua Aizenman & Menzie D. Chinn & Hiro Ito, 2008. "Assessing the Emerging Global Financial Architecture: Measuring the Trilemma's Configurations over Time," NBER Working Papers 14533, National Bureau of Economic Research, Inc.
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    3. Maurice Obstfeld & Jay C. Shambaugh & Alan M. Taylor, 2010. "Financial Stability, the Trilemma, and International Reserves," American Economic Journal: Macroeconomics, American Economic Association, vol. 2(2), pages 57-94, April.
    4. Hafedh Bouakez & Nooman Rebei, 2007. "Why does private consumption rise after a government spending shock?," Canadian Journal of Economics, Canadian Economics Association, vol. 40(3), pages 954-979, August.
    5. Michael Hutchison & Rajeswari Sengupta & Nirvikar Singh, 2012. "India’s Trilemma: Financial Liberalisation, Exchange Rates and Monetary Policy," The World Economy, Wiley Blackwell, vol. 35(1), pages 3-18, January.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Corporate social responsibility; corporate reputation; customer purchase intentions; developing economy; structural equation model; Pakistan;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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