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Influence of Age on Customer Dinning Experience Factors in US Japanese Restaurants


  • Reynolds, Johnny Sue
  • Hwang, Jaesun


The purpose of this study was to examine the influence of age on customer dining experience levels at Japanese restaurants in the United States and to determine if there are differences in influential factors between customers of different ages when they eat at Japanese restaurants. To address the objectives of the study, customers who patronized Japanese restaurants were asked to rank the importance of 20 dining experience factors. Researchers give recommendations for restaurateurs to bridge the gap between customers of different age groups in order to gain a competitive edge in today’s highly competitive restaurant market.

Suggested Citation

  • Reynolds, Johnny Sue & Hwang, Jaesun, 2005. "Influence of Age on Customer Dinning Experience Factors in US Japanese Restaurants," MPRA Paper 25394, University Library of Munich, Germany, revised 24 Jan 2006.
  • Handle: RePEc:pra:mprapa:25394

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    More about this item


    Japanese restaurants; ethnic cuisine; Asian foods; dining experiences; consumer; satisfaction;

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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