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City Competition and Urban Marketing: The Case of Tourism Industry in Athens

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  • Asprogerakas, Evangelos

Abstract

This paper is concerned with the development of urban tourism in the area of Greater Athens. Porter’s “competitive advantage” theory presents the elements which determine the success of an industry in an interactive environment where competition acts as the engine of growth. The paper presents the basic aspects of the development of tourism in Greece and in the area of Athens together with the main weaknesses of the sector. This will be followed by suggestions on the directions the sector can seek for further improvement, exploiting the advantages generated by the 2004 Olympic Games. As a guide, the theoretical frames and examples of the policy applied in Barcelona will be used.

Suggested Citation

  • Asprogerakas, Evangelos, 2006. "City Competition and Urban Marketing: The Case of Tourism Industry in Athens," MPRA Paper 25389, University Library of Munich, Germany, revised 29 Dec 2006.
  • Handle: RePEc:pra:mprapa:25389
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    File URL: https://mpra.ub.uni-muenchen.de/25389/1/MPRA_paper_25389.pdf
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    References listed on IDEAS

    as
    1. Berry, Leonard L. & Zeithaml, Valarie A. & Parasuraman, A., 1985. "Quality counts in services, too," Business Horizons, Elsevier, vol. 28(3), pages 44-52.
    2. A. E. Fernández Jilberto, 1991. "Introduction," International Journal of Political Economy, Taylor & Francis Journals, vol. 21(1), pages 3-9, March.
    3. Babakus, Emin & Boller, Gregory W., 1992. "An empirical assessment of the SERVQUAL scale," Journal of Business Research, Elsevier, vol. 24(3), pages 253-268, May.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    urban competition; tourism; urban marketing; Athens; Olympic Games;

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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