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Military Service, Destination Image and Repeat Visitation on a Greek Border Island


  • Dermetzopoulos, Athanasios
  • Bonarou, Christina
  • Christou, Evangelos


The obligatory military service for adult Greek male citizens creates a particular form of domestic “tourism”, although the members of the Armed Forces are not officially included in tourism statistics. Aim of this paper that takes as a case study the Greek border island of Samothrace in the Northern Aegean is to discuss how the so-called here “army tourism” could be used to develop a competitive advantage for the destination. A structured questionnaire method has been used in order to a) identify aspects of the soldiers’ “tourist” behaviour, b) evaluate destination image from the soldiers’ point of view, c) find out whether the soldiers wish to return as tourists to the island or not and underline the reasons leading to this decision and finally d) analyze the soldiers’ word-of-mouth.

Suggested Citation

  • Dermetzopoulos, Athanasios & Bonarou, Christina & Christou, Evangelos, 2009. "Military Service, Destination Image and Repeat Visitation on a Greek Border Island," MPRA Paper 25354, University Library of Munich, Germany, revised 25 Aug 2009.
  • Handle: RePEc:pra:mprapa:25354

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    References listed on IDEAS

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    More about this item


    Samothrace; Greece; destination image; repeat visitation; word-of-mouth; army tourism;

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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