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How the Language Works: A Biography of Hegemony


  • Korstanje, Maximiliano


The following notes of research are aimed at disusing succinctly how language works into a tourist organization founding hegemony, conflict and a hierarchal order among involved groups. Basically, it contains the own individual experiences in a rent a car organization where English language is taken not only as a skilful instrument for work but also in a real mechanism to maintain hegemony over the rest of staff. Methodogically, we conducted an ethnographic from 2004 to 2008 in well famous rent a car company who authorities asked us not to reveal the real name. Hypothetically, we will call this company as Rentaldays. Findings should be circumscribed and interpreted in the contexts wherein they have been examined.

Suggested Citation

  • Korstanje, Maximiliano, 2009. "How the Language Works: A Biography of Hegemony," MPRA Paper 25323, University Library of Munich, Germany, revised 07 Jul 2009.
  • Handle: RePEc:pra:mprapa:25323

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    More about this item


    Tourism; English Hegemony; Ethnography; Rental Company;

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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