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Miesto marketingu v regionálnom rozvoji


  • Mário, Hošala
  • Filip, Flaška
  • Stanislav, Kološta
  • Ivan, Sokáč


Regional development and regional policy are not only economic categories discussed by politician, European Union but also by individual territories, regions and counties. Marketing places, as a specific form of marketing, is one of instruments (in hand of regions), that could be used in advantage for regional development, as well as in advance for decreasing of regional disparities, which are significant, long-lasting and within several indicators deepening in the Slovak republic. Processed topic theoretically defines basic terms - region and regional development, marketing places and implements marketing and its instruments into regional policy with the aim to support regional development and rising of living standard in regions.

Suggested Citation

  • Mário, Hošala & Filip, Flaška & Stanislav, Kološta & Ivan, Sokáč, 2008. "Miesto marketingu v regionálnom rozvoji," MPRA Paper 13980, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:13980

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    References listed on IDEAS

    1. Geenhuizen, Marina van & Nijkamp, Peter, 2002. "Lessons from learning regions: policymaking in an evolutionary context," Serie Research Memoranda 0034, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Cristina Martinez, 1998. "Managing strategic change at the regional level: Regional networks of economic development and industry clusters," ERSA conference papers ersa98p285, European Regional Science Association.
    3. Olga Alonso-Villar, 2006. "A Reflection On The Effects Of Transport Costs Within The New Economic Geography," Working Papers 57, ECINEQ, Society for the Study of Economic Inequality.
    4. Jari Ritsilä & Jukka Haukka, 2003. "The Role of Structural Funds in Developing Learning Regions," ERSA conference papers ersa03p1, European Regional Science Association.
    5. David Newlands, 2003. "The Role of Universities in Learning Regions," ERSA conference papers ersa03p398, European Regional Science Association.
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    More about this item


    Region; regional policy; regional development; marketing; marketing as a part of regional development and regional policy;

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics


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