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Miesto marketingu v regionálnom rozvoji

Author

Listed:
  • Mário, Hošala
  • Filip, Flaška
  • Stanislav, Kološta
  • Ivan, Sokáč

Abstract

Regional development and regional policy are not only economic categories discussed by politician, European Union but also by individual territories, regions and counties. Marketing places, as a specific form of marketing, is one of instruments (in hand of regions), that could be used in advantage for regional development, as well as in advance for decreasing of regional disparities, which are significant, long-lasting and within several indicators deepening in the Slovak republic. Processed topic theoretically defines basic terms - region and regional development, marketing places and implements marketing and its instruments into regional policy with the aim to support regional development and rising of living standard in regions.

Suggested Citation

  • Mário, Hošala & Filip, Flaška & Stanislav, Kološta & Ivan, Sokáč, 2008. "Miesto marketingu v regionálnom rozvoji," MPRA Paper 13980, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:13980
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    File URL: https://mpra.ub.uni-muenchen.de/13980/1/MPRA_paper_13980.pdf
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    More about this item

    Keywords

    Region; regional policy; regional development; marketing; marketing as a part of regional development and regional policy;

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics

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