IDEAS home Printed from
   My bibliography  Save this paper

Workart – A Gestão e a Arte


  • Ricardo Moreira

    () (Faculdade de Economia, Universidade do Porto)


This paper looks into the intersection of art fields and management and tries to measure the positive impact that this brings into management, and shows how can art be a form of management consulting to companies. This form of consulting has been materialized, in the last six decades, in the Workart concept. In this paper we try to show the benefices, limitations and principle flaws of this concept. After the explanation, and history, of the concept, Workart, we present a method proposition. We’ve chosen the Learning Lab Denmark method, the CoLLab. We’ve tried to show the multiples layers of the method and, in a more practical sense, the steps needed to take to implement it. The presentation of this method is an illustration of the work needed to an efficient implementation of workart. Once the concept and method of implementation cleared we present two international working cases: the Unilever UK with Catalyst and the Babson Colleg with the entrepreneurial management MBA. The two cases are the practical application of the previous concepts and permit to see the goods and bads of this application in business and education. Then we focus in the Portuguese reality. In this field we present three cases: the Unicer, the Serralves Foundation and the Academia das Emoções. The first two cases are not conclusive because the Unicer program is not an intentional application of the Workart concept and has a lack of propose and the Serralves Foundation program has been cut down in an early stage of maturation without having material results. The last case, Academia das Emoções, although the short time of activity is the more mature and well succeed case in applying the Workart concept into Portuguese business reality. With this paper we try to show the benefices of applying the Workart concept in management, as a way of bringing creativity into companies, multiples angles to look to education, human resources issues and problem solving.

Suggested Citation

  • Ricardo Moreira, 2008. "Workart – A Gestão e a Arte," FEP Working Papers 288, Universidade do Porto, Faculdade de Economia do Porto.
  • Handle: RePEc:por:fepwps:288

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Workart; Management; Art; Creativity; Innovation;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:por:fepwps:288. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.