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Motivações para a internacionalização e modos de entrada nos mercados externos

Author

Listed:
  • Manuel Portugal Ferreira

    () (Instituto Politécnico de Leiria)

  • Fernando A. Ribeiro Serra

    () (HSM Educação)

  • Nuno Rosa Reis

    () (Instituto Politécnico de Leiria)

Abstract

As motivações para a internacionalização das empresas devem influenciar a selecção dos modos de entrada nos mercados externos. Neste artigo usamos a classificação de John Dunning (1993) que distingue quatro motivos - procura de mercado, de recursos, de eficiência e de recursos estratégicos ? discutindo conceptualmente qual o impacto sobre os modos de entrada escolhidos. As formas e estratégias das empresas multinacionais (EMNs) são escolhidas num quadro alargado onde convergem motivações com a exploração ou prospecção de vantagens específicas à empresa. A nossa análise é suportada num conjunto de proposições teóricas. O resultado é que as EMNs precisam de desenvolver a melhor combinação possível de estratégia-estrutura para as suas operações internacionais, mas fazendo uma análise casuística de cada operação individual. Contribuímos, assim, para compreender melhor a selecção dos modos de entrada como enquanto reflexo de opções ou motivações estratégicas.

Suggested Citation

  • Manuel Portugal Ferreira & Fernando A. Ribeiro Serra & Nuno Rosa Reis, 2011. "Motivações para a internacionalização e modos de entrada nos mercados externos," Working Papers 75, globADVANTAGE, Polytechnic Institute of Leiria.
  • Handle: RePEc:pil:wpaper:75
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    File URL: http://globadvantage.ipleiria.pt/files/2011/06/working_paper-75_globadvantage.pdf
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    References listed on IDEAS

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    1. Ronald Jean Degen, 2010. "Teaching entrepreneurship students to become knowledge-agents for innovation," Working Papers 64, globADVANTAGE, Polytechnic Institute of Leiria.
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    More about this item

    Keywords

    motivações para a internacionalização; procura de recursos estratégicos; procura de mercado; modos de entrada nos mercados externos; selecção dos mercados;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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