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A adaptação da firma ao ambiente internacional de negócios

Author

Listed:
  • Manuel Portugal Ferreira

    () (Instituto Politécnico de Leiria)

  • Fernando Ribeiro Serra

    () (UNISUL Business School)

  • Nuno Rosa dos Reis

    () (Instituto Politécnico de Leiria)

Abstract

Este trabalho versa sobre a importância da adaptação da firma ao ambiente de negócios internacional (IBE). A adaptação é considerada como um processo dinâmico e direcionado internamente que leva à firma a co-evoluir com o ambiente externo. A habilidade de adaptar-se a diferentes ambientes internacionais de negócios é desenvolvida ao longo do tempo pelas experiências da firma e construída nas suas rotinas. Sugere-se que a adaptação incorpora tanto os elementos da estratégia planejada como uma variação aleatória na procura por picos locais, dado a racionalidade limitada, imperfeição de informação e o atual conjunto de recursos e capacitações. A habilidade de adaptação ao ambiente é uma potencial fonte de vantagem competitiva para a corporação multinacional.

Suggested Citation

  • Manuel Portugal Ferreira & Fernando Ribeiro Serra & Nuno Rosa dos Reis, 2010. "A adaptação da firma ao ambiente internacional de negócios," Working Papers 54, globADVANTAGE, Polytechnic Institute of Leiria.
  • Handle: RePEc:pil:wpaper:54
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    File URL: http://globadvantage.ipleiria.pt/files/2010/02/working_paper-54_globadvantage.pdf
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    More about this item

    Keywords

    Estratégia; adaptação; ambiente internacional de negócios; co-evolução.;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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