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Modelando o BSC para as Universidades do Sistema ACAFE

Author

Listed:
  • Mauricio Andrade Lima

    () (Universidade do Sul de Santa Catarina)

  • Fernando A. Ribeiro Serra

    () (UNISUL Business School)

  • Victor Meyer Jr

    (Pontifícia Universidade Católica do Paraná)

  • Manuel Portugal Ferreira

    () (Instituto Politécnico de Leiria)

Abstract

As Instituições de Ensino Superior (IES), percebendo o acirramento da concorrência, reconhecem a importância de repensar sua forma de gestão, buscando uma visão mais competitiva e continuada. Assim, com o objetivo de contribuir para a gestão estratégica dessas instituições, especificamente as pertencentes ao sistema ACAFE, foi utilizada neste estudo a ferramenta de gestão Balanced Scorecard (BSC). Algumas etapas foram necessárias à sua adequação às universidades fundacionais catarinenses. Apresentaram-se e identificaram-se algumas características existentes no ambiente das universidades fundacionais catarinenses e suas peculiaridades em relação a outras organizações que não integram esse setor; realizaram-se os ajustes necessários à ferramenta Balanced Scorecard às universidades do sistema ACAFE; bem como a proposta da ferramenta auxiliar denominado mapa estratégico. Por último demonstrou-se a possibilidade de se desenvolver e utilizar o BSC acadêmico institucional como forma de integrar mais de um campus a gestão focada na estratégia.

Suggested Citation

  • Mauricio Andrade Lima & Fernando A. Ribeiro Serra & Victor Meyer Jr & Manuel Portugal Ferreira, 2008. "Modelando o BSC para as Universidades do Sistema ACAFE," Working Papers 19, globADVANTAGE, Polytechnic Institute of Leiria.
  • Handle: RePEc:pil:wpaper:19
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    File URL: http://globadvantage.ipleiria.pt/files/2008/06/working_paper-19_globadvantage.pdf
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    More about this item

    Keywords

    Balanced Scorecard; BSC; Universidades; ACAFE;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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