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Metodologia participativa no planejamento estratégico institucional de uma Instituição de Ensino Superior (IES) comunitária

Author

Listed:
  • Marcus Vinicius Anátocles Ferreira

    (Universidade do Sul de Santa Catarina)

  • Fernando A. Ribeiro Serra

    () (UNISUL Business School)

  • Manuel Portugal Ferreira

    () (Instituto Politécnico de Leiria)

Abstract

Este artigo propõe uma metodologia de participação da comunidade de gestores universitários e stakeholders para validação das questões e determinação das estratégias no processo de Planejamento Estratégico em IES comunitária. Propõe-se um mecanismo de participação que considera uma visão sistêmica e evolutiva na proposição, estruturação e no processo de operacionalização do planejamento estratégico, preservando as características das comunidades das IES. A utilização de entrevistas, reuniões, seminários e trabalhos com membros das comunidades envolvidas através de grupos de trabalho e comitês, servem como forma de legitimação dos resultados e para realizar um pensamento estratégico integrado.

Suggested Citation

  • Marcus Vinicius Anátocles Ferreira & Fernando A. Ribeiro Serra & Manuel Portugal Ferreira, 2008. "Metodologia participativa no planejamento estratégico institucional de uma Instituição de Ensino Superior (IES) comunitária," Working Papers 18, globADVANTAGE, Polytechnic Institute of Leiria.
  • Handle: RePEc:pil:wpaper:18
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    File URL: http://globadvantage.ipleiria.pt/files/2008/06/working_paper-18_globadvantage.pdf
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    More about this item

    Keywords

    planejamento estratégico; gestão universitária; cultura e clima organizacional;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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