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A responsabilidade social no Brasil: O caso da cooperativa COCAMAR

Author

Listed:
  • Fernando A. Ribeiro Serra

    (UNISUL Business School)

  • Manuel Portugal Ferreira

    (Instituto Politécnico de Leiria)

  • Wagner Alessandro Teixeira

    (Universidade do Sul de Santa Catarina)

Abstract

Neste trabalho analisamos como a responsabilidade social e ambiental se inserem na estratégia da Cocamar ? Cooperativa Agroindustrial de Maringá. O estudo do caso é apoiado em dados primários e secundários, em particular em entrevistas com os colaboradores da Cocamar diretamente envolvidos nos programas de responsabilidade social e ambiental. Ilustramos as mudanças organizacionais e dos valores culturais da cooperativa que suportam o leque de projetos sociais desenvolvidos junto à comunidade interna e externa. Concluimos com a análise de como a responsabilidade social corporativa se insere na estratégia das empresas, implicações para a teoria e a prática e sugestão de investigações futuras.

Suggested Citation

  • Fernando A. Ribeiro Serra & Manuel Portugal Ferreira & Wagner Alessandro Teixeira, 2008. "A responsabilidade social no Brasil: O caso da cooperativa COCAMAR," Working Papers 16, globADVANTAGE, Polytechnic Institute of Leiria.
    • Handle: RePEc:pil:wpaper:16
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    File URL: https://globadvantage.ipleiria.pt/files/2008/05/working_paper-16_globadvantage.pdf
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    More about this item

    Keywords

    Responsabilidade social; responsabilidade ambiental; estratégia empresarial; cooperativas.;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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